Tag Archives: philadelphia home staging

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

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First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

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Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

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It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

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It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

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Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights from a Home Stager: Why Would You Stage A Perfectly Good Property?

20 Feb

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Bridgeview Condominiums in Old City

 

Every day we meet with homeowners, builders and realtors who want to know about staging- How it works, Why it works, Will it work…  So, we thought we’d take it back to the beginning and talk a little bit about why staging adds value, how we approach the process, and why we think Sunflower Creations is successful at helping get homes sold all over Philadelphia and surrounding neighborhoods.  If you are considering staging, – please read on.  If you are already a believer, you can skip the boring text and just look at the pretty pictures!

 

So, Question #1:  Why would you stage your home prior to listing it for sale?  Basically, either because the property is vacant, or because you actually live in your home and everything isn’t perfect at all times.  We will talk more about occupied staging in our next post, but today we’re going to focus on vacant home staging.

  1.  It all begins with the click of a link…  It doesn’t matter if you are listing your family home, a rental property, or a new build- the fundamental process is the same- the more interest you generate, the more traffic you get to the listing.  The more traffic you get, the greater the potential for more offers.  And the more offers you get, the more you- the seller- are in control of the deal.  Since we have the internet, most prospective buyers will be introduced to your home, along with about 400 other homes that meet their search criteria, by being presented with a thumbnail photo that will appear approximately 1*1 inches on a phone screen.  Make the most of that inch.  A photo of walls is pretty easy to skip.  A photo with colors and shapes might grab a viewer’s attention for just a second longer, and that second could be the difference between a showing and a pass.  (Small aside- whether you hire a professional stager or do it yourself, hire a professional photographer.  Again, the picture is going to dictate how the story goes- make it a really good picture).

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2.  You didn’t do all the updates you intended...  So, maybe you never got around to installing stone counter tops in the kitchen, or perhaps you ran out of time before you had a chance to remodel the closets, or maybe the original hardwood floors could have used a sanding but …  It’s time to list- it is what it is- and you are pricing the property appropriately.  Staging is a good idea for you.  We do not stage to cover up problems- what we do is create a aesthetic that feels fresh and welcoming.  We help prospective buyers see the full potential of the home by highlighting the best parts.  A side effect of that is focus less on every scratch in the floor or chip in the paint. We make prospective buyers say, “This house feels like home to us.  All it needs is (a coat of paint) (a sanding of the floors) (a bathroom update), but it’s totally move-in ready”.

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3.  The home is brand new construction…  It’s literally perfect, but you should stage it…  Here’s a couple things about new construction  (a) It can feel very sterile because everything is new, and that is not inviting.  Even just a light staging provides the opportunity to bring in some softness and variety of texture. (b) Much of the competition is staged, so you need to stay competitive.  Again- it’s not just about having a great property;  It’s about getting prospective buyers to notice it.  (c) Architects and builders have the ability to visualize the finished product, which is what makes them good at their jobs. Most homebuyers do not have that ability.  And open-concept floorplans are especially difficult.  If potential buyers can not envision how to live in the space, they will move on to the next listing.

So, Thanks for stopping by today!

We hope you found this information helpful- and feel free to pass it along to your friends or clients.

If you’d like to set up a quick complimentary consultation, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898.

For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

Tune in next time, when we’ll turn the focus toward occupied home staging.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Sunflower Creations quick pics from a few fab faves

26 Dec

Hi Everybody!

Happy holidays, and thanks so much for hanging with us all year!  Since we’re all really busy and distracted this time of year, we thought we’d keep it light this time (as opposed to the usual heavy staging stuff we drop around here…).  We just wanted to post a few more staging pics that we haven’t had a chance to share yet.  Here’s three very different types of properties that were staged and sold this fall.

We wish you a healthy, happy, and safe holiday season- and we look forward to seeing you all in January!  Until we meet again…

Logan Square

Here’s a few pictures from a very high-end, very modern occupied home staging we worked on.  The sellers brought us in for staging consultation and to fill in with furnishings in a few empty rooms.  This luxury listing sold in a matter of days.

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They had this huge room on the entry level that we staged as an In-law/ Au Pair suite.  We included a living area, sleeping area, and office area.  Loved the way it turned out!

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This is a small bonus space on the 4th floor, which also housed 2 additional bedrooms/baths.  So, we turned it into a kid-oriented living room with TV and game table/homework station.

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We polished up the amazing roof deck using the homeowner’s existing items.  Just moved a few things around, added a rug and some posh accessories…

 

Graduate Hospital

In spite of the sophisticated marble fireplace mantle, crown moldings, and 11 foot ceilings, I thought this house had a really jovial spirit about it!  We were able to bring in a few quirky and eclectic items that felt right at home:)

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We used a blue sofa/love seat combo that kind of recedes into the space.  But the pops of orange jump right out at ya!

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There’s a lot going on in this kitchen.  We wanted to show off those glass shelves and the large amount of counter space without creating a feeling of too much clutter or chaos.

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The mono-tone furnishings help preserve some order in the space.

 

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And here’s a charming farmhouse chic rehab that we staged in the suburban Main Line.

 

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This property is very warm and cozy- and also boasts a feeling of luxurious refinement.

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We wanted to keep it bright, and white, and light and airy!

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Thanks for looking!

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is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights From A Home Stager: West Philly is Poppin’

22 Aug

What’s going on above 50th St, people? The answer is: A whole lot of home renovating…

Over the years, we’ve done a good amount of staging in University City, Cedar Park, and Kinsessing.  But as our city is flourishing, rehabbers and developers are pushing the limits and creating beautiful neighborhoods beyond the traditional boundaries.

Here’s a look at 4 West Philadelphia properties staged in July.  Three out of 4 are Staged & Sold in Less than 30 Days!

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51st 5

Click here for full property listing.

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Click here for full property listing.

50xx Springfield Ave

springfield 1Springfield 2

Springfield 3

Click here for full property listing.

51xx Webster Ave

Webster 1Webster 3

webster 2

Click here for full property listing.

Thanks so much for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Click here

 

Highlights of a Home Stager: Character filled home in Rittenhouse Square.

5 Oct

This home has a ton of unique little nooks. They can help sell the home, or create a general unease leaving prospective buyers wondering what they would do with the space. We take pride it turning unusual spaces into eye catching functional living spaces.

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A cozy living room with pops of bright colors. The accents on the built in shelving unit draw the eye to the amazing window seat.

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It’s great to create little moments within a home to help a home owner see themselves in the space.

 

 

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Adding a small accent chair shows that this small living room can still be used for entertaining.

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A small table with a glass top shows the potential of an awkward kitchen nook.

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Built ins are a great way to store and display unique treasures, but they can also limit furniture placement. By using a small area rug, we’ve created a logical place to set a desk in this home office.

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A small bench can take the place of a large bulky dresser when ample closet space is available.


(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights of a Home Stager: Exposed Brick Galore in this Philly Loft

28 Sep

We were lucky enough to stage this amazing brick clad loft near Independence Hall. We needed furniture that was just as trendy as the walls around it.

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A classic white sofa is the perfect canvas for bright pillows and throws, and easily paired with a patterned accent chair.

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A sophisticated pallet of monochromatic blacks and grays make the red of the brick wall really pop.

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We continued the classic white bedding in the guest loft as well, so as not to distract from the amazing architectural, arched, brick ceilings.

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This loft was filled with built in shelving. We strategically placed small accents throughout the home to give it that lived-in look.

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The open floor plan gave us a lot of ideas to work with. We decided to add a small home office to show off all that can be done in such a wide open space.


(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights of a Home Stager: Colorful Rittenhouse Square Row Home

21 Sep

When our clients told us they like color we didn’t hold back- we love any opportunity to give a home tons of personality!

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This entryway office sets the tone for the rest of the home. Sophisticated, yet fun!

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A long open floor plan calls for some organic division of space. Facing the sofa and the accent chairs towards one another creates a room within a room.

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Using area rugs is another way to designate spaces for certain functions.

 

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We worked with the already present coral color scheme by picking a bedspread that would not clash with the bold color.

 

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This bedroom was planed around that amazing chandelier. The monochromatic color scheme creates a regal look, with just a pop of color coming from the tulips.


(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights of a Home Stager: Main Line Detailing

14 Sep

Vacant home staging isn’t all we do here at Sunflower Creations- we also detail homes that already have furnishing! Decluttering is key, and we often swap in some fresh new furniture to liven up the home.

This home in Northern Liberties had a mix-matched style that didn’t quite seem intentional.

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Family heirlooms can be a great treasure. Unfortunately, they don’t always match our decor style.

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A more coherent style creates less distractions for potential buyers. (Decluttering and staging the shelf unit doesn’t hurt either!)

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This living room looks very lived in and homey, however the personal touches can overwhelm potential buyers and distract from the potential your home has to offer.

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Neutral art work and a new layout brings the focus back to the home rather than the clutter. The indoor outdoor fireplace, a major selling point, is now proudly on display.

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Family dining is an important feature to highlight when trying to sell your home.

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Restoring the home office back to its original dining room functionality will appeal to more buyers.

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And don’t forget to show off any additional seating!

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While going neutral is usually a safe bet when trying to sell your home, a little personality can sometimes make all the difference.

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Too many patterns can be distracting.

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Neutral bedding can help calm things down.


(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

 

Highlights of a Home Stager: East Falls Townhome

31 Aug

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The living space in a home is the hardest to picture for most potential buyers. Staging is the best way to show home owners the potential of a spacdfe02265d82f9fe0cc906aeaefee9468l-m6xd-w640_h480_q80

A narrow living room can often leave home buyers wondering how they would layout their furniture in a way that is both logical and comfortable. Staging get rid of the the guess work.dfe02265d82f9fe0cc906aeaefee9468l-m14xd-w640_h480_q80

Awkward spaces are where we really shine. We turned this open mudroom into a lovely breakfast nook. Much better than an empty wall, don’t you think?


(Click Here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights of a Home Stager: Spacious Center City Home

24 Aug
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I love the brick facade on this Center City row home!

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This spacious and open first floor easily fits not only a living room and dining room, but a small study as well! We used the sofa as a room divider, to give each room a defined space.

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The minimalistic black and white furniture is accented with pops of contrasting red and green, making for a very clean look.

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The dining room is surrounded by natural light from the windows to the grocer’s ally. Not all row homes have such beautiful windows to show off, so we kept the furniture low and minimal to keep the eye drawn to the light.

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Some fun cereal bowls add a needed pop of color to the kitchen eat in counter.

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Keeping with the color scheme throughout the home, the bedroom has been designed with blacks, whites, and grays, and a small pop of color to balance it out.


Click Here for the full property listing


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.