Tag Archives: philadelphia home stager

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

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First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

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Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

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It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

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It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

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Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights From a Home Stager: Sunflower Creations quick pics from a few fab faves

26 Dec

Hi Everybody!

Happy holidays, and thanks so much for hanging with us all year!  Since we’re all really busy and distracted this time of year, we thought we’d keep it light this time (as opposed to the usual heavy staging stuff we drop around here…).  We just wanted to post a few more staging pics that we haven’t had a chance to share yet.  Here’s three very different types of properties that were staged and sold this fall.

We wish you a healthy, happy, and safe holiday season- and we look forward to seeing you all in January!  Until we meet again…

Logan Square

Here’s a few pictures from a very high-end, very modern occupied home staging we worked on.  The sellers brought us in for staging consultation and to fill in with furnishings in a few empty rooms.  This luxury listing sold in a matter of days.

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They had this huge room on the entry level that we staged as an In-law/ Au Pair suite.  We included a living area, sleeping area, and office area.  Loved the way it turned out!

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This is a small bonus space on the 4th floor, which also housed 2 additional bedrooms/baths.  So, we turned it into a kid-oriented living room with TV and game table/homework station.

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We polished up the amazing roof deck using the homeowner’s existing items.  Just moved a few things around, added a rug and some posh accessories…

 

Graduate Hospital

In spite of the sophisticated marble fireplace mantle, crown moldings, and 11 foot ceilings, I thought this house had a really jovial spirit about it!  We were able to bring in a few quirky and eclectic items that felt right at home:)

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We used a blue sofa/love seat combo that kind of recedes into the space.  But the pops of orange jump right out at ya!

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There’s a lot going on in this kitchen.  We wanted to show off those glass shelves and the large amount of counter space without creating a feeling of too much clutter or chaos.

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The mono-tone furnishings help preserve some order in the space.

 

Bala Cynwyd

And here’s a charming farmhouse chic rehab that we staged in the suburban Main Line.

 

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This property is very warm and cozy- and also boasts a feeling of luxurious refinement.

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We wanted to keep it bright, and white, and light and airy!

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Thanks for looking!

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is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights From a Home Stager: Hands-Down, the Coolest House in Philly

6 Dec

No offense to all other houses, but this one takes the prize for awesome-

Standing on the street in Northern Liberties, one would never know that behind an inconspicuous industrial garage door lies this incredible, self-contained residential oasis.

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This courtyard/Zen Garden is the absolute perfect place to relax and enjoy the meditative sights and sounds of the water feature and Koi pond.

4th1And here are a few aerial shots of the interior, just to give you a sense of the whole space:

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Just an FYI tidbit- the TV room floor is the original cobblestone from when this land was a cross street.  And, that plexi-glass panel in the ground is encasing a well that was excavated during the renovation.  You can still see water levels rise and fall.

4th104th9So, we were called in a couple of years ago when the homeowners first began thinking about selling.  Through a series of walk-thrus, revisions, and fine tuning, we were able to help these homeowners get this property in prime shape for listing.  And, once listed, the sellers got their asking price in less than 3 weeks- which I really can’t say is a surprise…  The place is amazing, and they really followed our staging advise to the letter.

This is a great example of how a staging consultation can help you sell your home.  In this case, the majority of the furniture belongs to the homeowners.

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We provided recommendations on pieces that worked well for staging, and items that needed to be toned down, amped up, or adjusted.  We also provided supplementary art/accessories where needed.  This enabled the home owners to move the vast majority of their belongings out of the home prior to listing, which made their move more orderly in the long-run.

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We assisted the homeowners by providing a neutral eye.  This, in turn, helped them showcase all the right features.  Clearly, they had a good sense of design because they created the space.  But it’s often helpful to get an outside perspective to help see a home through the eyes of the prospective buyer.    In this case, the space, itself, is really the focal point.  The prospective buyer is clearly going to need to fall in love with the space, or not get it at all.  It’s just that kind of home.  So, we did a lot of editing.  We wanted the property to really be the main event here- and everything else was kind of just dressing to show function and warmth.  The key was finding the right balance.

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In “His” office, we spent a great deal of time on simplifying the built-in shelves that were packed with books and collectibles.  The owners were really great about following our recommendations.

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And, we helped create a “Her” office/studio space out of what had previously been used as a bike room.  We provided area rugs, furnishings and art where needed– but the large majority of the items were already there for us.  Just a matter of moving some things around…

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In the rear portion of the home, we made a few layout adjustments in order to maximize use of the space, and in order to differentiate the spaces from the other sitting/eating areas in the front of the home.  Notice the very clean-lined and simple styling of the décor- This property needs so little in terms of “frills”.

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And finally, this common area that connects the three 2nd floor bedrooms-  The homeowners had previously used this as gallery space for their art collection.  We wanted to make it function in a way that would feel at home to any prospective buyer.  So we created this relaxation area to feel like a really cozy place where you can drink your coffee on a Sunday morning, or cuddle up with a book late at night

Click here to see the full property listing.

Click here to see more occupied home staging projects.

Thanks for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Out of Town- A Day in the ‘Burbs

16 Nov

Here’s a look at a lovely updated colonial that we staged out in Chester County.  It was a nice treat to spend the day among the trees and the birds, while staging this beautiful home that sold in less than 20 days:)

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For this project, we wanted to craft a look that felt luxurious but also warm and comfortable.  Suburban style tends to be a more transitional look than a city space- contemporary with some more traditional elements.

 

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…Study with lots of layers of neutrals and lush area rug…

 

 

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The great room features lots of seating- All of the light colors on the interior really help to highlight the beauty of the greenery right outside.

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Dining Room with large glass table and contemporary dining chairs- Again, look at that pretty view!

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Kitchen- really needs no description- just look at it…

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Family Room, located right off the kitchen is an ideal space for hanging out and watching TV.

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…Master Suite with king bed and relaxation area…

 

 

Click here to view full property listing.

Click here to view other suburban home staging projects from our archives.

Thanks for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority
We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…
For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Staying Neutral is a Good Idea

24 Oct

Hey All!  The Staging Coordinator Chic here– signing on from this gi-normous new construction property in South Philly.  For this project, we went with a very neutral color palette of black, white and shades of grey/beige- proving that neutral doesn’t have to be boring…

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Example:  You can still shake things up with a bold pattern…

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…Or grab some attention with even some very subtle color insertion.

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You can create crisp, clean. linear silhouettes that are very pleasing to the eye…

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…And you can create a sense of order that allows the focus to drift to the important things- like massive quartz counter tops!

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Click here to view full property listing.

 

Thanks for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority
We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…
For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From A Home Stager: Spending a Day on the Square

12 Oct

Here’s a quick hit from a condo staging we did on Rittenhouse Square.

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I love the neutral palate and all the mid-century modern touches.  I think it feels modern, but still comfortable.  This is a major staging goal, in a nutshell- to create a space that prospective buyers see as idealized, but attainable and relatable!

 

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In compact spaces, we try to show functionality.  There must be a designated space for everything the buyer is going to need, and that includes workspace.  People work from home more than ever, and an office area is becoming more and more important for young professional homebuyers.

 

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Small bedrooms can be tough for prospective buyers to envision because beds come in a variety of sizes.  We try to stage a bedroom with the largest bed size that a room will comfortably accommodate.

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Click here for full property listing.

 

Click here to check out more of our condo stagings.

Thanks so much for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority
We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…
For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Giving Props to Point Breeze Props

25 Sep

You know your from Philly if you live in a Point Breeze row home (it’s not a townhouse), and you know you live in a Point Breeze row home if you recognize this layout!

19xx Wilder Stwilder1wilder2

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(Click here for full property listing.)

We work all over the city and surrounding ‘burbs, but year after year, Point Breeze is where it’s at for stagers.  Developers are just constantly rehabbing homes and often, entire blocks go under construction at once.  As neighborhoods improve, we find ourselves going further and further south.

Here’s a quick hit of 4 Point Breeze rehabs we’ve staged in the last month or so.  The layout is generally pretty straightforward- but there is a wide variety of play in finish selections.  Style is normally contemporary to modern industrial- aimed at the young professional, often first time-home buyer.

2233 Oakford St

Staged & Sold in 30 days!!

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(Click here for full property listing)

 

 

14xx S. 24th St

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(Click here for full property listing)

 

 

20xx McClellan St

Staged & Sold!!

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Mc2

(Click here for full property listing)

Check out more Point Breeze Stagings

Thanks so much for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority
We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…
For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights From A Home Stager: West Philly is Poppin’

22 Aug

What’s going on above 50th St, people? The answer is: A whole lot of home renovating…

Over the years, we’ve done a good amount of staging in University City, Cedar Park, and Kinsessing.  But as our city is flourishing, rehabbers and developers are pushing the limits and creating beautiful neighborhoods beyond the traditional boundaries.

Here’s a look at 4 West Philadelphia properties staged in July.  Three out of 4 are Staged & Sold in Less than 30 Days!

8xx S. 51st St51st 651st 251st 451st 3

51st 5

Click here for full property listing.

49xx Florence AveFlorence 1florence 2

florence 3

Click here for full property listing.

50xx Springfield Ave

springfield 1Springfield 2

Springfield 3

Click here for full property listing.

51xx Webster Ave

Webster 1Webster 3

webster 2

Click here for full property listing.

Thanks so much for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Click here

 

Highlights of a Home Stager: Row Home with view of Art Museum

10 Aug

This four bedroom row home, just blocks away from the art museum, has the classic charm that Philly has to offer. The home is deeper than most on the block, so we wanted to do our best to showcase all the extra room it has to offer.

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The neutral tones in this design help showcase the gas fireplace as the focal point of the room, while the layout shows off the large space by providing plenty of sitting room.

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While the added depth of the home is a bonus, the nature of a row home makes for a long passage way between rooms.

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We helped the transition along with a sitting area between the kitchen and dining room to help prospective buyers imagine a use for the extra long space.

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The master bedroom has been designed with neutral, calming tones and simple accents.

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We took the sage green walls into account while designing the guest room, keeping a cool color scheme with mostly greens and blues as our accents.


(Click Here to see full property listing)



Check out some more homes we’ve staged!



Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: 127 year old Chestnut Hill Victorian

3 Aug

This Victorian is an architectural masterpiece from the late 19th century. We’ve done our best to create an subdued design, and to keep the architectural elements as the focus of the home.

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The entryway of the home gives the buyer their first impression, and that staircase makes quite the impression! We complimented it’s design with some light and airy furniture to create a welcoming feel.

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In the living room the eye is drawn immediately to the fireplace and its beautiful mantle. We pulled from the blue tile for our design and used a layout that would not impede potentials buyers view of the focal point.

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Grays and whites work well with the dark tones of the hard wood flooring and create a classic look.

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We lightly accessorized the newly renovated kitchen with pops of green, which give it a fresh lively feeling.

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The master bedroom keeps it light and airy with wire furniture and light grays and blues.


(Click Here) to see full property listing


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.