Tag Archives: contemporary home staging

Highlights from a Home Stager: Quick Hits from July Staging

26 Jul

 

Hi Everyone!  Check out a few of our most recently staged homes- and be sure to contact us if you think we can help you with your next listing project!

17XX Wylie St

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Click here to see full property listing.

1XX Pemberton St

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Click here for full property listing.

 

4XX Markle St

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Click here for full property listing.

 

15XX S. Lambert St

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Click here for full property listing.

When it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs!

 

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

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First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

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Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

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It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

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It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

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Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights from a Home Stager: STAGED AND SOLD IN POINT BREEZE STAGING- Sunflower Creations, Philadelphia

1 Jul

Here’s a few pics from a large Point Breeze like-new construction project we worked on a few weeks ago.  Under contract in just days!!

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Main Level Open Floor Plan

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Spacious Living Room

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Dining Area

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Finished Basement

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Master Bedroom


…See More in Point Breeze…

…See Moore Staged & Sold…


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

 Ali Kutner, Home Staging Coordinator

267.207.9298

 akutner@sunflowercreationsonline.com

 or visit us at Sunflower Creations Home

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…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: SEVERAL FOR SALE IN SOUTH PHILLY- Sunflower Creations, Philadelphia

3 Jun

The Point Breeze section of South Philly has always been an active area for us because there is constantly so much rehabbing and new construction going on.

Sales are rapid here because it is so close to Center City, yet slightly more affordable at this point in time.   Homes in this area are generally tailored toward the young professional/young family buying market.  They work downtown, enjoy the city lifestyle, and desire all the luxury amenities that a builder can pack into a home.  In Point Breeze, you’ll see lots of open floor plans, soaker tubs, quartz counter tops with built-in seating, restaurant-grade kitchen appliances, and city view roof decks.

In terms of staging, we aim to make these homes appealing and relatable to the young prospective buyer.  We also make it a point to differential each one in terms of colors and furnishings, so that each one is memorable and identifiable.

I kinda feel like it’s all about the living room, because it’s the first thing you see when you walk in, and the last thing that you see when you leave.

…The big one with the Huge Sectional and Southwestern Pattern Rug…

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(Click here for full property listing)

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…The swanky one with the refined color palate and the fireplace…27_6770297_2_1460744238_636x43527_6770297_4_1460744238_636x435

(Click here for full property listing)

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…The cute one with the bright turquoise pillows, and the exposed brick wall…

!!Under Contract!!

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(Click here for full property listing)


Wanna See More of Point Breeze?


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

 Ali Kutner, Home Staging Coordinator

267.207.9298

 akutner@sunflowercreationsonline.com

 or visit our Website

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: A TRADITIONAL NEWER CONSTRUCTION HOME IN MANAYUNK- Sunflower Creations, Philadelphia

1 Jun

New clients often ask us how we categorize our style of design.  We tell them that, overall, we consider our staging style to be contemporary- regardless of the style of the home, contemporary furnishing feels crisp, neat, and fresh.  This is generally the is the image you want to project toward prospective buyers when they come to visit the home.

That said, we always take into consideration the style of the subject property, and how that transfers over to the prospective buyer.  From there, we tailor our work to enhance the style of the home.  And in this particular home, we went with a more transitional staging.

This beauty was built in 2011, and offers every modern luxury one could want.  You’ll notice that it has a bit of an Old World/European influence- with the Juliet balconies, wainscoting, and fancy stonework facade.

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Overall, Manayunk is a fun little town in the Northwest pocket of Philadelphia.  It’s known for having lots of restaurants, clubs, shops, festivals, and hills (Speaking of which, we are actually just days away from the legendary Manayunk Bike Race on June 5th).  But back to staging…the buyer of this home is going to be someone who is looking to live right in the middle of it all.  We wanted to make it fun, comfortable, and relaxed, but in a grown-up sort of way.

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We actually based a great deal of our selections around the homeowner’s existing curtains (which I LOVE!).  They seemed to really encapsulate the over-all feeling of the home.  The colors are subdued, the texture is light and airy, the drapery is elegant, and the design is sophisticated without being stuffy.

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(Click here to view full property listing)


Thanks so much for looking!

And, here’s a closer peak at some of our favorite new transitional pieces that were featured in this staging:


Sunflower Creations is The Philly Home Stager because we are dedicated to:

  • Providing quick, reliable and professional service
  • Creating fabulous looking homes at competitive prices
  • Helping to sell your home quickly and profitably
  • Making every project our number one priority

We’d Love to Work With You On Your Next Project:

  • Vacant Home Staging and Furniture, Art, Accessories Rental
  • Occupied Home Staging Consultations
  • Builder’s Services and Finish Selections
  • Interior Design

and more…

For a free consultation, please contact

 Ali Kutner, Home Staging Coordinator

267.207.9298

 akutner@sunflowercreationsonline.com

 or visit our Website

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.