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Highlights from a Home Stager: The Listing Photo

27 Mar
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Home Staging, South Philadelphia

 

Hi Everyone!

In our last couple posts, we spoke about staging for vacant properties, as well as staging for occupied homes.  We discussed why staging helps listings sell, and some tips and tricks on how to start staging on your own.  And, we also mentioned some ways that we pro-stagers can help you take things to the next level.

Today, we’re talking about the power of high quality, professional listing photos.  According to Philly’s Mike McCann, The Real Estate Man:

“Professional photos are the first impression one gets when viewing homes. As we all know, first impressions are lasting ones. Nothing is more important in this day and age of the internet than using professional photos to market and represent a property. It will increase the actual activity on the home dramatically, help sell the property and create desire and appeal to the buyers and their friends or family who view it.”   (More from The McCann Team)

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Home Staging, Fairmount

 

The goal for great MLS photos is to act as a preliminary tour of the property.  You want to provide prospective buyers with an understanding of the rooms and their relation to one another.  And, of course, you want to make the property look as good as possible. A professional photographer will produce high quality images.  They will use a lens  that captures a wide angle view of each room, which will provide a clearer understanding of the layout.  They will know how to get the best light and how to get the best angles.

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Home Staging, Point Breeze

 

So, what else do they know that we don’t?  We’ve reached out to our go-to Pro-Real Estate Photographer, Kate Devlin for some insider tips on what we, as stagers, and you, as sellers, can do to prepare for the shoot.  Here’s Kate’s Top 5 Tips:

 

  1.  Stash all the last minute stuff– As part of your staging, you’ve cleared the magnets from the fridge, you’ve streamlined the wall art, you’ve packed away the majority of the knick-knacks.  But, there’s those lingering items that you can’t just pack away just yet.  The good news is that for photos, you can hide those items in your freshly cleaned out closets.  Stash the toothbrushes, shampoos, soaps.  Clear towel hooks and coat racks.  Hide the pj’s under the bed.  Tuck away the kitchen sponge and random counter items.  And, conceal the kids toys, aside from those neatly displayed in a child’s bedroom or playroom.  Kate says that some clients have been known to pile additional clutter at the far end of the yard or even in the car just to get it out of the way for a great photo shoot.

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    Home Staging, Art Museum Area

  2. Lighting- Make sure all light sources have the proper bulbs.  Kate says that a day with light cloud cover is ideal for shooting (as opposed to a super bright sunny day that will produce photos with harsher color contrast), but you just don’t always get that.  Her preference for windows is a clean line window with adjustable blinds but no fabric curtains.

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    Home Staging, Francisville

  3. Consider scale & eliminate anything that isn’t right.  If you know your huge dining set isn’t right for the space, consider purchasing or renting a substitute that will not make the space feel small.  Huge pieces of artwork can also overwhelm a small space.  A space-saver shelving unit can make a small bathroom look even smaller.  And even something that seems as minor as a bath towel on a hand towel ring can throw off scale and confuse perception in a big way.

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    Home Staging, Fairmount

  4. Keep a few props on-hand.  Now that we’ve told you to put all your décor away, it’s a good idea to have a bowl of fruit and a vase with flowers waiting in the wings.  As a stager- I tend to think of décor in terms of low/wide items, and tall items.  So a bowl with fruit and a vase with flowers are great props because they can fill in where needed, they move from room to room easily, and they add just the right about of color in a natural way.  Fruit and flowers also tend to be easy to attain, inexpensive, and style-neutral.

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    Home Staging, Point Breeze

  5. Know what to expect when the photographer arrives.  Kate says that when she shoots, for the most part, she’ll stand at the far corner of the room and her wide lens picks up everything. It’s best if at least 1 floor is completely ready to go when she arrives so that everyone else can go to another floor of the home while she shoots.  Definitely have pets corralled before the photographer arrives, and plan to keep them contained until the shoot is complete.

So, thanks to our readers for hangin’ with us today!  Come back next time to learn a little more about “The Staged Look”.

Thanks to Kate Devlin for her professional advice, and for the use of her lovely photos featured throughout this post and many of our other posts!  If you need a Real Estate Photographer for your listing in Philadelphia or surrounding area, please contact her at photographerkatedevlin@gmail.com

And, Thanks to Mike McCann for his expert insights!  Check out the McCann Team’s website for your home buying and selling needs.

And, of course, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations

akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

 

 

Highlights from a Home Stager: Occupied Home Staging 101

6 Mar

 

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Rittenhouse Square Home Staging

 

Hi Everyone!  In our last feature, we talked about why we recommend staging vacant real estate listings.  Now, we want to switch gears a little bit and talk about occupied home staging.  We’ll cover why it is important, how you can do it on your own, and also how we can help you take it to the next level.

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Sooo…  Why is it important to stage an occupied home? (And what does that even mean?)

Well, we’ve said this before, and we’ll say it again- you get a split second to make a first impression.  An agent will send their prospective buyer client (PB) some listings—> PB is going to look at a 1 inch thumbnail caption of your living room and decide if they even want to look at the rest of the photos, let alone come see the house in person.  Make the most of your inch!  The most enticing photos will present clean lines, clear functionality (“Oh, that’s a nice TV room”, or Ah, this one has a breakfast nook”), and simplicity in décor.  Make the space easy for PB to understand  so he/she doesn’t have to think too hard.

Now, think like a buyer.  Assuming you get PB to your door, there are going to be a few things he/she will be considering.  Obviously, overall condition (roof, mechanicals, structure) are ultimately very important.  But, what comes before that is the questions of Do we want to live our lives here?  Does this feel like it could be home?  Staging plays a big role in helping PB envision their idealized life in this home.  And without that vision, your never gonna get to the home inspection.  Here’s some pointers to get you moving in the right direction:

 

  1.  Take down your family photos- It’s very difficult to envision a home as your own with someone else’s pictures all over the place.  A good replacement would be non-specific nature photos, landscape shots or a mirror.mercer
  2. Neutralize- This doesn’t mean that everything has to be beige, although we do recommend painting walls in neutral colors when possible.  The idea is just to create a presentation that will not be unappealing to any prospective buyer.  For example, you collect clown dolls- some people are very uncomfortable around clowns (and dolls, for that matter), so pack those away.  Or, you have a lot of religious artwork- your PB may not share the same beliefs, so they could definitely have a difficult time feeling at home with those items- we’d recommend packing those types of items.moore2
  3. Restore each room to it’s intended purpose-  I eat at my dining table 3 times a year.  The rest of the time, it is a workspace, a laundry folding space, a dumping ground for keys, bags, and mail.  But, in my next house, I’m going to eat a well-balanced home-cooked meal off of fine china every evening in my dining room.  Probably not, but ham it up a little…  Show a dining room as an actual dining room.  Show bedrooms as actual bedrooms when possible.  PB’s often have a difficult time visualizing bedrooms without beds.  Many times a smaller room will feel bigger with a full bed in it because PB’s would otherwise assume that only a twin bed would fit the space.  This could be a game changer right here.  And, if you have children at home, relegate toys to kids’ rooms or to the playroom.  If toys are everywhere, it sends the impression that the home isn’t big enough (which may very well be why you are moving, but shhhh….)mercer2
  4. While we are on the subject of “big enough”- Declutter, Declutter, Declutter- you have to pack it eventually anyway!  Packing it up before showings begin is a great move.  Less clutter will make your space feel larger and more open.  It will also help you depersonalize because most of the personality in your home is probably coming from those little knick-knack items that you don’t really need, per sePack up out-of-season clothes, small kitchen appliances that only get used once a year, etc.  If you can get a temporary storage unit, do it.  If that is not an option, designate one area (basement or garage?) to neatly stack boxes.  Organize closets and cabinets, and aim for 25% empty.  If PB opens your closet and sees that it is 25% empty, it immediately feels like a big closet because it isn’t stuffed to capacity.ISuk7gf5l6583h1000000000
  5. Have an escape plan- You’ve made your house picture perfect, had photos taken, and are ready for showings.  But, now you have to live here- Yikes!!  Have a closed storage solution in each room.  A storage ottoman in the living room is a great place to toss all the toys when a showing comes up quick…  A little basket for papers and mail is easy to stash inside the dining room china closet.  Grab a few plastic bins from the dollar store to stow toiletries neatly and easily under the sink.  And, I’ll say it…  put a bed skirt on your bed so you can hide the  dirty socks and undies in a hurry.  (Note:  you do not actually need to be selling your home to use these tricks)IS2nmvlt3abb1x1000000000

So, these tips should help you get a great start!  But, if you feel like you could use a hand, don’t hesitate to call us in.  Here’s a list of ways that we can assist you with occupied home staging and selling:

Renovation Consultation–  Planning to paint, tile, refinish, update or upgrade?  Need help making the right choices?  We see a lot of homes so we can help you make the selections that sell.

Occupied Staging Consultation–  We’ll walk your home with a buyer’s perspective.  We’ll go room-by-room and throw out as many suggestions as you’re willing to hear in order to help you get the most out of your home sale.

Supplementary Rental–  Need a staging bed for that empty bedroom, or a more contemporary sofa in the living room?  Did you give away your dining table when you turned the dining room into an office?  Not sure what you need?  We can help cross your T’s and dot your I’s.

Quick Detail–  Do you have your photo shoot lined up, but you are a pillow-fluffing disaster?  Call us in for a little primp-session.  We’ll come in and detail each room (like only a stager can do) to help it show it’s best.

Well, thanks for reading all that!  Feel free to share with your seller clients,  friends and family.  And tune in next time to hear some tips from the photo pros!

Contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling. Or visit us at Sunflower Creations Home.

In general, for vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights from a Home Stager: Why Would You Stage A Perfectly Good Property?

20 Feb

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Bridgeview Condominiums in Old City

 

Every day we meet with homeowners, builders and realtors who want to know about staging- How it works, Why it works, Will it work…  So, we thought we’d take it back to the beginning and talk a little bit about why staging adds value, how we approach the process, and why we think Sunflower Creations is successful at helping get homes sold all over Philadelphia and surrounding neighborhoods.  If you are considering staging, – please read on.  If you are already a believer, you can skip the boring text and just look at the pretty pictures!

 

So, Question #1:  Why would you stage your home prior to listing it for sale?  Basically, either because the property is vacant, or because you actually live in your home and everything isn’t perfect at all times.  We will talk more about occupied staging in our next post, but today we’re going to focus on vacant home staging.

  1.  It all begins with the click of a link…  It doesn’t matter if you are listing your family home, a rental property, or a new build- the fundamental process is the same- the more interest you generate, the more traffic you get to the listing.  The more traffic you get, the greater the potential for more offers.  And the more offers you get, the more you- the seller- are in control of the deal.  Since we have the internet, most prospective buyers will be introduced to your home, along with about 400 other homes that meet their search criteria, by being presented with a thumbnail photo that will appear approximately 1*1 inches on a phone screen.  Make the most of that inch.  A photo of walls is pretty easy to skip.  A photo with colors and shapes might grab a viewer’s attention for just a second longer, and that second could be the difference between a showing and a pass.  (Small aside- whether you hire a professional stager or do it yourself, hire a professional photographer.  Again, the picture is going to dictate how the story goes- make it a really good picture).

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2.  You didn’t do all the updates you intended...  So, maybe you never got around to installing stone counter tops in the kitchen, or perhaps you ran out of time before you had a chance to remodel the closets, or maybe the original hardwood floors could have used a sanding but …  It’s time to list- it is what it is- and you are pricing the property appropriately.  Staging is a good idea for you.  We do not stage to cover up problems- what we do is create a aesthetic that feels fresh and welcoming.  We help prospective buyers see the full potential of the home by highlighting the best parts.  A side effect of that is focus less on every scratch in the floor or chip in the paint. We make prospective buyers say, “This house feels like home to us.  All it needs is (a coat of paint) (a sanding of the floors) (a bathroom update), but it’s totally move-in ready”.

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3.  The home is brand new construction…  It’s literally perfect, but you should stage it…  Here’s a couple things about new construction  (a) It can feel very sterile because everything is new, and that is not inviting.  Even just a light staging provides the opportunity to bring in some softness and variety of texture. (b) Much of the competition is staged, so you need to stay competitive.  Again- it’s not just about having a great property;  It’s about getting prospective buyers to notice it.  (c) Architects and builders have the ability to visualize the finished product, which is what makes them good at their jobs. Most homebuyers do not have that ability.  And open-concept floorplans are especially difficult.  If potential buyers can not envision how to live in the space, they will move on to the next listing.

So, Thanks for stopping by today!

We hope you found this information helpful- and feel free to pass it along to your friends or clients.

If you’d like to set up a quick complimentary consultation, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898.

For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

Tune in next time, when we’ll turn the focus toward occupied home staging.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Before and Afters, Baby…

6 Feb

Here’s a little before and after action from a property we staged a few months back.  This is one of my personal favorites from last year because it is the poster child for the power of staging.  We’ve got an adorable house, priced right, on a nice street- and several months went by with no offers.

The sellers called us for a consult, had it staged on a Friday- and chose from 3 good offers on the following Monday.   They settled at 10% over asking price!

Enter through the front door into your charming, sun-drenched enclosed porch…  We replaced the dark curtains with shears, added a couple of area rugs, and a few pieces of furniture to create a first impression that sets a positive tone- and a functional space that is more than just a pass-thru area.

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Those white sheers make SUCH a difference.

 

Next, we have a nice size living room with exposed brick, mantel, and built-ins.

Cute right? But where does the sofa go?

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Now, I think the next space is the most confusing for prospective buyers.  The large support beam kind of divides the dining room into 2 separate areas, and I think people were just really unsure about how they’d be able to make the space work.

We created an additional hang-out area that bridges the space between the living room and the dining area.  Maybe drinks?  Maybe a place to sit away from the TV?

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And finally, the kitchen is a very bold color and featured patterned window treatments.  We just replaced the valence panels with sheers, which have a more contemporary vibe.

Click here to view the full property listing.

Thanks for looking!

If you are preparing to list, or if you have clients who are preparing to list, get us involved!

For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

So, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling. Or visit us at Sunflower Creations Home.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: Thoughful Design in Passyunk Square

23 Jan

Here’s a sweet spot in South Philly.  East Passyunk is such a phenomenal neighborhood if you are into eating, shopping, leaving your house:)…  And this home would be phenomenal even if you didn’t feel like going anywhere!  It’s compact, but functional- and our client did a great job of opening up the space through his selection of finishes:

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There’s tons of exposed brick that carries through to the 2nd floor.

 

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Of course, the open floorplan makes the space feel airy.  So does the bright white on the walls.  Also, the high-hung light fixture keeps things fluid.

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White kitchen cabinets pop, and open shelving keeps a smaller space from feeling confining.

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Just enough brick to make it interesting, but the white walls open up the room.  

 

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And, a sliding barn door (see it in the background?) is a very stylin’ way to save space.

 

 

Thanks for looking!

Click here to see the full property listing.

Click here to see more staged South Philly row homes.

If you are preparing to list, or if you have clients who are preparing to list, lets discuss! For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

Contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling. Or visit us at Sunflower Creations Home.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights from a Home Stager: A Converted Factory Loft in Old City, Philadelphia

9 Jan

Who doesn’t love an industrial space that’s been converted to a residence?  Surely there must be someone out there, but ya ain’t gonna find them in this blog post…

Here’s some pics from a late 2017 staging at Old City’s River Church Condominiums.

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We’ve worked in this building a few times over the years, and these units always excite me because each one is just so unique.  The developer left so many of the original features intact, and really created a living space to fit the existing layout.  I think that is really cool!

 

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This unit’s entry level includes an entry hall/full bath, and this loft bedroom space.

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If you look over the railing, you can see down to the lower level living space- open layout Living/Dining/Kitchen.

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Downstairs is this amazing unexpected living space!  Some say small, but we say SO cozy!  And look…  there’s a place for everything!

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Beautiful modern kitchen with a nice amount of workspace…

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Not sure what these alcoves were originally, but we love having them!  This one is where we keep the booze:)

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Dining Area

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Work Space

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Living Room/TV Spot…

 

Thanks for looking!

Wanna see the full property listing?

Wanna look at other industrial loft spaces?

If you are preparing to list, or if you have clients who are preparing to list, hit us up! For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

So, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling.  Or visit us at Sunflower Creations Home.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights From a Home Stager: Northwest Philly Rehabbed Home

3 Jan

Happy 2018!  We really hope it was a safe, peaceful and happy holiday season for you all.  And, we also hope you are easing back into the work realm with smiles and grace!

We are rested and back at it- because Philadelphia is busting with new homes, improved homes, and sellers on the move.

If you are preparing to list, or if you have clients who are preparing to list, calling us should be on your to-do list.  For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal.  And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.  So, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling.

Here’s some staging pics from a rehabbed property in Germantown- staged and sold in 2017.

 

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We were expecting a young family would be the lucky buyers for this 4 bedroom gut rehab in the artsy and eclectic Germantown neighborhood of Northwest Philadelphia.  So, we wanted to use some contemporary and colorful pieces that would feel fun and familiar to a younger market of buyers.  You’ll see some vintage charm, a little global flare and some kitsch mixed in for good measure…

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Thanks for looking!

 

For a complimentary home staging consultation, contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

 

 

Highlights From a Home Stager: Sunflower Creations quick pics from a few fab faves

26 Dec

Hi Everybody!

Happy holidays, and thanks so much for hanging with us all year!  Since we’re all really busy and distracted this time of year, we thought we’d keep it light this time (as opposed to the usual heavy staging stuff we drop around here…).  We just wanted to post a few more staging pics that we haven’t had a chance to share yet.  Here’s three very different types of properties that were staged and sold this fall.

We wish you a healthy, happy, and safe holiday season- and we look forward to seeing you all in January!  Until we meet again…

Logan Square

Here’s a few pictures from a very high-end, very modern occupied home staging we worked on.  The sellers brought us in for staging consultation and to fill in with furnishings in a few empty rooms.  This luxury listing sold in a matter of days.

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They had this huge room on the entry level that we staged as an In-law/ Au Pair suite.  We included a living area, sleeping area, and office area.  Loved the way it turned out!

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This is a small bonus space on the 4th floor, which also housed 2 additional bedrooms/baths.  So, we turned it into a kid-oriented living room with TV and game table/homework station.

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We polished up the amazing roof deck using the homeowner’s existing items.  Just moved a few things around, added a rug and some posh accessories…

 

Graduate Hospital

In spite of the sophisticated marble fireplace mantle, crown moldings, and 11 foot ceilings, I thought this house had a really jovial spirit about it!  We were able to bring in a few quirky and eclectic items that felt right at home:)

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We used a blue sofa/love seat combo that kind of recedes into the space.  But the pops of orange jump right out at ya!

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There’s a lot going on in this kitchen.  We wanted to show off those glass shelves and the large amount of counter space without creating a feeling of too much clutter or chaos.

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The mono-tone furnishings help preserve some order in the space.

 

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And here’s a charming farmhouse chic rehab that we staged in the suburban Main Line.

 

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This property is very warm and cozy- and also boasts a feeling of luxurious refinement.

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We wanted to keep it bright, and white, and light and airy!

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Thanks for looking!

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is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights From a Home Stager: Hands-Down, the Coolest House in Philly

6 Dec

No offense to all other houses, but this one takes the prize for awesome-

Standing on the street in Northern Liberties, one would never know that behind an inconspicuous industrial garage door lies this incredible, self-contained residential oasis.

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This courtyard/Zen Garden is the absolute perfect place to relax and enjoy the meditative sights and sounds of the water feature and Koi pond.

4th1And here are a few aerial shots of the interior, just to give you a sense of the whole space:

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Just an FYI tidbit- the TV room floor is the original cobblestone from when this land was a cross street.  And, that plexi-glass panel in the ground is encasing a well that was excavated during the renovation.  You can still see water levels rise and fall.

4th104th9So, we were called in a couple of years ago when the homeowners first began thinking about selling.  Through a series of walk-thrus, revisions, and fine tuning, we were able to help these homeowners get this property in prime shape for listing.  And, once listed, the sellers got their asking price in less than 3 weeks- which I really can’t say is a surprise…  The place is amazing, and they really followed our staging advise to the letter.

This is a great example of how a staging consultation can help you sell your home.  In this case, the majority of the furniture belongs to the homeowners.

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We provided recommendations on pieces that worked well for staging, and items that needed to be toned down, amped up, or adjusted.  We also provided supplementary art/accessories where needed.  This enabled the home owners to move the vast majority of their belongings out of the home prior to listing, which made their move more orderly in the long-run.

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We assisted the homeowners by providing a neutral eye.  This, in turn, helped them showcase all the right features.  Clearly, they had a good sense of design because they created the space.  But it’s often helpful to get an outside perspective to help see a home through the eyes of the prospective buyer.    In this case, the space, itself, is really the focal point.  The prospective buyer is clearly going to need to fall in love with the space, or not get it at all.  It’s just that kind of home.  So, we did a lot of editing.  We wanted the property to really be the main event here- and everything else was kind of just dressing to show function and warmth.  The key was finding the right balance.

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In “His” office, we spent a great deal of time on simplifying the built-in shelves that were packed with books and collectibles.  The owners were really great about following our recommendations.

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And, we helped create a “Her” office/studio space out of what had previously been used as a bike room.  We provided area rugs, furnishings and art where needed– but the large majority of the items were already there for us.  Just a matter of moving some things around…

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In the rear portion of the home, we made a few layout adjustments in order to maximize use of the space, and in order to differentiate the spaces from the other sitting/eating areas in the front of the home.  Notice the very clean-lined and simple styling of the décor- This property needs so little in terms of “frills”.

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And finally, this common area that connects the three 2nd floor bedrooms-  The homeowners had previously used this as gallery space for their art collection.  We wanted to make it function in a way that would feel at home to any prospective buyer.  So we created this relaxation area to feel like a really cozy place where you can drink your coffee on a Sunday morning, or cuddle up with a book late at night

Click here to see the full property listing.

Click here to see more occupied home staging projects.

Thanks for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Out of Town- A Day in the ‘Burbs

16 Nov

Here’s a look at a lovely updated colonial that we staged out in Chester County.  It was a nice treat to spend the day among the trees and the birds, while staging this beautiful home that sold in less than 20 days:)

t1

For this project, we wanted to craft a look that felt luxurious but also warm and comfortable.  Suburban style tends to be a more transitional look than a city space- contemporary with some more traditional elements.

 

t8

…Study with lots of layers of neutrals and lush area rug…

 

 

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The great room features lots of seating- All of the light colors on the interior really help to highlight the beauty of the greenery right outside.

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Dining Room with large glass table and contemporary dining chairs- Again, look at that pretty view!

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Kitchen- really needs no description- just look at it…

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Family Room, located right off the kitchen is an ideal space for hanging out and watching TV.

t3

 

t9

…Master Suite with king bed and relaxation area…

 

 

Click here to view full property listing.

Click here to view other suburban home staging projects from our archives.

Thanks for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority
We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…
For a complimentary consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home
…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.