Archive | philadelphia RSS feed for this section

Highlights of a Home Stager: Fun and Funky Living Space

12 Dec

This South Philly home was perfect for a young couple, so we added some pops of color in our accessory selections.

17a6acd3b00ebd60b7769aaafbf2640dl-f6xd-w1020_h770_q80

Yellows make a cheery first impression, with a muted grey back drop.

17a6acd3b00ebd60b7769aaafbf2640dl-f7xd-w1020_h770_q80

A combination of upscale furniture and fun, funky art and accessories creates a mature hip vibe.

17a6acd3b00ebd60b7769aaafbf2640dl-f15xd-w1020_h770_q80

Finish it off with a cute little breakfast nook, and you’ve got the makings of a perfect home for first time buyers!

Click here to see the full property listing.

Continue reading

Highlights of a Home Stager: Rustic Cottage Vibes

28 Nov

genMid.1002273308_9_2 (1)

We combined a soft and airy sofa with heavy industrial style coffee table in this cozy cottage. The combination of the hard textures with the soft creates a cohesive space within this beautiful home.

genMid.1002273308_11_2genMid.1002273308_10_2

genMid.1002273308_8_2

The light and airy feeling continues through the formal dining room with a saw horse inspired dining table with cottage style dining chairs.

Can’t you imagine yourself in this bright and welcoming kitchen complete with a well lit breakfast nook?

Continue reading

Highlights of a Home Stager: Pops of Red!

14 Nov

We can’t do neutrals all the time! Sometimes we mix it up with some color. Today’s color? Red!

genMid.1003276080_1_A

Using red in design can be scary. It can be a very overpowering color! But when used correctly it can give your living space the pop of excitement it needs.

genMid.1003276080_2_A

Red goes great with natural colors like browns and greens. The green door in this home made for a perfect compliment to the red accents.

genMid.1003276080_4_A

We went very bold with the dining room. That rug would be scary for most, but countered with more wood tones, and a neutral dining chair it becomes less overwhelming.

With the open kitchen we can counteract the large pop of red in the dining room with neutral greens and an abundance of brand new cabinets.

Continue reading

Highlights of a Home Stager: Traditional Chic

31 Oct

genMid.1002498620_8

While bright colors, and funky accessories are fun, they’re also very client specific. When staging a traditional home.

We stick with a neutral base of a beige sofa and wood coffee table.  A calming blue reoccurs throughout the room.

The dining room has a sleek look with upholstered dining chairs. The natural woods and sand colors complimented with pops of blue give this home a coastal cottage vibe.

Continue reading

Highlights from a Home Stager: Quick Hits from August Stagings

17 Oct

We gotta keep yo up to date on all of our latest stagings! here are some of our favorites from August:

13XX S. Woodstock St.

genMid.7237590_3_0

genMid.7237590_4_0

genMid.7237590_8_0

genMid.7237590_17_0genMid.7237590_20_0

Click here for full property listing!

21XX Lombard St. #stagedandsold #inlessthan30daysc81edc1511662473728fcdd09fcb6586l-m3xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m6xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m7xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m10xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m12xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m15xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m18xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m23xd-w1020_h770_q80

6XX N. 16th #undercontract #under30days

1002425596_0_6BeRYF_l1002425596_0_BnZJMv_l1002425596_0_AFE3yB_l1002425596_0_qIeEAv_l1002425596_0_mzjVB2_l

75XX Malvern Ave.

86189e5357cff088ede0f8a8f9cd4bffl-m1xd-w1020_h770_q8086189e5357cff088ede0f8a8f9cd4bffl-m5xd-w1020_h770_q80
86189e5357cff088ede0f8a8f9cd4bffl-m8xd-w1020_h770_q80

Click here for the full property listing!

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights From a Home Stager: Contrasts

3 Oct

Many of the homes on the market today are painted a stark white. It makes sense to leave the walls neutral for buyers, but it isn’t always warm and welcoming. An easy way to combat this is by using a monochromatic color scheme. Black and white accents create a classic modern look.

genMid.7237324_1_1

The black and white color scheme is continued throughout the entire home, with art, accessories, and furniture all creating a cohesive look.

genMid.7237324_5_1

The bedroom keeps it classic with an elegant plush rug and black and white bedding.

genMid.7237324_13_1

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Industrial Living

19 Sep

This industrial apartment has it all! Exposed brick, high ceilings, a ton of space, and in the heart of Old City, to boot!

genMid.7143976_2_6

We worked with the bold red accent wall with some contrasting navy throw pillows. Wood accents give the home a warm lived-in feeling.

genMid.7143976_5_5

This structural brick wall could be a source of confusion for potential buyers. We gave the wall a purpose by creating a perfect little reading nook in the corner.

genMid.7143976_14_5

The spacious bedrooms are complete with endless exposed and white washed brick walls. Some neutral bedding and wooden side tables allow the brick to be the main attraction! We had a great time designing this beautiful apartment! I’m sorry to say it’s already been snatched off the market. Yet another Staged & Sold property under our belts!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights of a Home Stager: Loft Living

5 Sep

We’ve got another small space showcase for you! This one was even more of a challenge than our Spring Garden Condo- we had to fit a bedroom into this small space!SD6cLkglYhgdXl38UVsHBX2yGLhKNRd-xp2loG2PXzWLy7gIw5Jz2wfMMCHjwisNjv5UQT6Aj2y90AtmOuPW0VXYVITvqhaxbm1P4ZJlxIE.jpg

Not only did we fit a bed, but also an office, living room, and small dining area! That’s all you really need when you’re living in the heart of Rittenhouse Square!L8NqOZRUEoeBxTqNvGsewYmVce379MuiqwRNpe1-eplfuVk9npy-BPnNfnlFA6ddZvKGmVA7ZT0IxgLWUSqy4Ub_gwPFdswaREfjPKqBaAk

Tucking the bed to one side, we created enough space for a small living area, complete with a desk for those work from home days.feWBK7HRNHpG4cd-BN-I30viVABL_c5urNceO3epfE6Sk5czwjkHEFco_tW23UDezQ5GcUUBLq1Dd8HxijiAPhRyDNjSYo4YZ9_VInrRiNc (1)

The final product was a fun and funky loft, perfect for a young professional.

2X9pZo1SO9j2uErBlPDMdKhkU-EOSfC5Kwh9JJIvvqTAqp3VDni5qVaXAu7jXO8UZIg8oYar_rMPEzEvxiyAP0smr8lGj7J63qRMjQz_5lM

So remember, there’s no job too small for the Sunflower Team!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights of a Home Stager- Neutrals Don’t Need to be Boring!

8 Aug

One of the biggest tips we give when it comes to staging a home is to try to keep it neutral- the goal being to appeal to the masses. But that doesn’t mean it has to be boring! Take a look at this recent staging on Pulaski Ave.

genMid.7220532_1_0

We went with neutral furniture that showcases the large, open, living space, but added pops of color and texture to give the home some excitement. Reds and oranges are bold, so it’s best to use them sparingly. We’ve coordinated the throw pillows with the art hanging above the sofa to create cohesion. The ruffled pillow and the chevron rug break up the sea of beige and brown and add some much needed texture.

genMid.7220532_2_0

We used a textured rug and metallic centerpiece in the dining room, keeping the colors neutral. A glass top dining table not only adds a new element to the room, but creates the illusion of even more space in this open floor plan.

genMid.7220532_8_0

We brought the red accents into the kitchen with some colorful cloth napkins that really tie the entire space together. It’s very easy for potential buyers to see themselves in this home and call it their own.

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

ISi32rmparn26a0000000000

First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

ISu0s2beqo1yn40000000000

Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

op3

It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

ISyv62e80ezw451000000000

It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

ISy7sq422ssgj51000000000IS629ewe4m7u451000000000

Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.