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Highlights from a Home Stager: Quick Hits from August Stagings

17 Oct

We gotta keep yo up to date on all of our latest stagings! here are some of our favorites from August:

13XX S. Woodstock St.

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Click here for full property listing!

21XX Lombard St. #stagedandsold #inlessthan30daysc81edc1511662473728fcdd09fcb6586l-m3xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m6xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m7xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m10xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m12xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m15xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m18xd-w1020_h770_q80c81edc1511662473728fcdd09fcb6586l-m23xd-w1020_h770_q80

6XX N. 16th #undercontract #under30days

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75XX Malvern Ave.

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Click here for the full property listing!

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights From a Home Stager: Contrasts

3 Oct

Many of the homes on the market today are painted a stark white. It makes sense to leave the walls neutral for buyers, but it isn’t always warm and welcoming. An easy way to combat this is by using a monochromatic color scheme. Black and white accents create a classic modern look.

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The black and white color scheme is continued throughout the entire home, with art, accessories, and furniture all creating a cohesive look.

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The bedroom keeps it classic with an elegant plush rug and black and white bedding.

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And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights From a Home Stager: Industrial Living

19 Sep

This industrial apartment has it all! Exposed brick, high ceilings, a ton of space, and in the heart of Old City, to boot!

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We worked with the bold red accent wall with some contrasting navy throw pillows. Wood accents give the home a warm lived-in feeling.

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This structural brick wall could be a source of confusion for potential buyers. We gave the wall a purpose by creating a perfect little reading nook in the corner.

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The spacious bedrooms are complete with endless exposed and white washed brick walls. Some neutral bedding and wooden side tables allow the brick to be the main attraction! We had a great time designing this beautiful apartment! I’m sorry to say it’s already been snatched off the market. Yet another Staged & Sold property under our belts!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights of a Home Stager: Loft Living

5 Sep

We’ve got another small space showcase for you! This one was even more of a challenge than our Spring Garden Condo- we had to fit a bedroom into this small space!SD6cLkglYhgdXl38UVsHBX2yGLhKNRd-xp2loG2PXzWLy7gIw5Jz2wfMMCHjwisNjv5UQT6Aj2y90AtmOuPW0VXYVITvqhaxbm1P4ZJlxIE.jpg

Not only did we fit a bed, but also an office, living room, and small dining area! That’s all you really need when you’re living in the heart of Rittenhouse Square!L8NqOZRUEoeBxTqNvGsewYmVce379MuiqwRNpe1-eplfuVk9npy-BPnNfnlFA6ddZvKGmVA7ZT0IxgLWUSqy4Ub_gwPFdswaREfjPKqBaAk

Tucking the bed to one side, we created enough space for a small living area, complete with a desk for those work from home days.feWBK7HRNHpG4cd-BN-I30viVABL_c5urNceO3epfE6Sk5czwjkHEFco_tW23UDezQ5GcUUBLq1Dd8HxijiAPhRyDNjSYo4YZ9_VInrRiNc (1)

The final product was a fun and funky loft, perfect for a young professional.

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So remember, there’s no job too small for the Sunflower Team!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights of a Home Stager- Neutrals Don’t Need to be Boring!

8 Aug

One of the biggest tips we give when it comes to staging a home is to try to keep it neutral- the goal being to appeal to the masses. But that doesn’t mean it has to be boring! Take a look at this recent staging on Pulaski Ave.

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We went with neutral furniture that showcases the large, open, living space, but added pops of color and texture to give the home some excitement. Reds and oranges are bold, so it’s best to use them sparingly. We’ve coordinated the throw pillows with the art hanging above the sofa to create cohesion. The ruffled pillow and the chevron rug break up the sea of beige and brown and add some much needed texture.

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We used a textured rug and metallic centerpiece in the dining room, keeping the colors neutral. A glass top dining table not only adds a new element to the room, but creates the illusion of even more space in this open floor plan.

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We brought the red accents into the kitchen with some colorful cloth napkins that really tie the entire space together. It’s very easy for potential buyers to see themselves in this home and call it their own.

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

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First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

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Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

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It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

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It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

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Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights From a Home Stager: Before and Afters, Baby…

6 Feb

Here’s a little before and after action from a property we staged a few months back.  This is one of my personal favorites from last year because it is the poster child for the power of staging.  We’ve got an adorable house, priced right, on a nice street- and several months went by with no offers.

The sellers called us for a consult, had it staged on a Friday- and chose from 3 good offers on the following Monday.   They settled at 10% over asking price!

Enter through the front door into your charming, sun-drenched enclosed porch…  We replaced the dark curtains with shears, added a couple of area rugs, and a few pieces of furniture to create a first impression that sets a positive tone- and a functional space that is more than just a pass-thru area.

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Those white sheers make SUCH a difference.

 

Next, we have a nice size living room with exposed brick, mantel, and built-ins.

Cute right? But where does the sofa go?

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Now, I think the next space is the most confusing for prospective buyers.  The large support beam kind of divides the dining room into 2 separate areas, and I think people were just really unsure about how they’d be able to make the space work.

We created an additional hang-out area that bridges the space between the living room and the dining area.  Maybe drinks?  Maybe a place to sit away from the TV?

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And finally, the kitchen is a very bold color and featured patterned window treatments.  We just replaced the valence panels with sheers, which have a more contemporary vibe.

Click here to view the full property listing.

Thanks for looking!

If you are preparing to list, or if you have clients who are preparing to list, get us involved!

For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

So, contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling. Or visit us at Sunflower Creations Home.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: Thoughful Design in Passyunk Square

23 Jan

Here’s a sweet spot in South Philly.  East Passyunk is such a phenomenal neighborhood if you are into eating, shopping, leaving your house:)…  And this home would be phenomenal even if you didn’t feel like going anywhere!  It’s compact, but functional- and our client did a great job of opening up the space through his selection of finishes:

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There’s tons of exposed brick that carries through to the 2nd floor.

 

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Of course, the open floorplan makes the space feel airy.  So does the bright white on the walls.  Also, the high-hung light fixture keeps things fluid.

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White kitchen cabinets pop, and open shelving keeps a smaller space from feeling confining.

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Just enough brick to make it interesting, but the white walls open up the room.  

 

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And, a sliding barn door (see it in the background?) is a very stylin’ way to save space.

 

 

Thanks for looking!

Click here to see the full property listing.

Click here to see more staged South Philly row homes.

If you are preparing to list, or if you have clients who are preparing to list, lets discuss! For vacant home staging, a consult 2-3 week’s prior to intended completion date is ideal. And in the case of occupied home staging, the more time we have prior to listing, the more we can help you perfect your product.

Contact Ali at akutner@sunflowercreationsonline.com or 267.207.9898 to get that ball rolling. Or visit us at Sunflower Creations Home.

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights From A Home Stager: West Philly is Poppin’

22 Aug

What’s going on above 50th St, people? The answer is: A whole lot of home renovating…

Over the years, we’ve done a good amount of staging in University City, Cedar Park, and Kinsessing.  But as our city is flourishing, rehabbers and developers are pushing the limits and creating beautiful neighborhoods beyond the traditional boundaries.

Here’s a look at 4 West Philadelphia properties staged in July.  Three out of 4 are Staged & Sold in Less than 30 Days!

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Click here for full property listing.

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Click here for full property listing.

50xx Springfield Ave

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Springfield 3

Click here for full property listing.

51xx Webster Ave

Webster 1Webster 3

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Click here for full property listing.

Thanks so much for looking!
Sunflower Creations is The Philly Home Stager because we are dedicated to:
Providing quick, reliable and professional service
Creating fabulous looking homes at competitive prices
Helping to sell your home quickly and profitably
Making every project our number one priority

We’d Love to Work With You On Your Next Project:
Vacant Home Staging and Furniture, Art, Accessories Rental
Occupied Home Staging Consultations
and more…

For a free consultation, please contact
Ali Kutner, Home Staging Coordinator
267.207.9298
akutner@sunflowercreationsonline.com
or visit us at Sunflower Creations Home

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Click here

 

Highlights of a Home Stager: Industrial Living

16 Aug

Industrial lofts are being transformed into beautiful apartments all over the city. But not everyone can see the potential in the brick walls of old factories.

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That’s where we come in!

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Bright colors liven up the living space and give the cold brick walls a much homier vibe.

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Bright colors keep the loft feeling young and fresh.

(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

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…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.