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Highlights of a Home Stager- Neutrals Don’t Need to be Boring!

8 Aug

One of the biggest tips we give when it comes to staging a home is to try to keep it neutral- the goal being to appeal to the masses. But that doesn’t mean it has to be boring! Take a look at this recent staging on Pulaski Ave.

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We went with neutral furniture that showcases the large, open, living space, but added pops of color and texture to give the home some excitement. Reds and oranges are bold, so it’s best to use them sparingly. We’ve coordinated the throw pillows with the art hanging above the sofa to create cohesion. The ruffled pillow and the chevron rug break up the sea of beige and brown and add some much needed texture.

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We used a textured rug and metallic centerpiece in the dining room, keeping the colors neutral. A glass top dining table not only adds a new element to the room, but creates the illusion of even more space in this open floor plan.

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We brought the red accents into the kitchen with some colorful cloth napkins that really tie the entire space together. It’s very easy for potential buyers to see themselves in this home and call it their own.

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

Highlights from a Home Stager: Defining “The Staged Look”

6 Jun

IS2b56hj4gdyy40000000000OMG- Hi Everyone!!!  It’s been forever!

Way back when, we were talking about why home staging helps homes sell quicker and for more money than unstaged homes.  We touched on some self-staging tips, and we discussed creating the perfect MLS photo.  Then April hit, Spring Market went wild, and it’s just been a whirlwind of staging ever since!  But, we did want to get back to important things (like the blog) and explain “The Staged Look”.

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First, a brief comparison between “Home Staging” and “Interior Design”-  Obviously, there are some common themes.  Both, staging and design center around aesthetics, presentation and style.  But, this is pretty much where the similarities end.
The goal of interior design is to create a space based on the desires and needs of a very specific user. Alternatively, the goal of staging is to create a generally appealing and functional space that connects with a very general demographic audience. Think of when you walk through a store and see a display that capture’s your attention. Maybe you do not love every item in the grouping, but the overall sharpness and attention to detail creates a presentation that draws you in. This is how I think of staging- Property Merchandising.  The best way to professionally design your home is to hire a great interior designer. And the best way to professionally stage your home is to hire a great stager.

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Here are a few general rules for creating “the staged look”:

It’s Contemporary.  Whether we are staging a modern new construction home in Fishtown, a rehabbed row home in South Philly, or a sprawling tudor home in Montgomery County, contemporary furnishing works best for staging.  We will take direction from the style of the home so that the staging feels appropriate (we can definitely influence style with art/accessory selections and styling).  But contemporary furniture tends to work best because it is a style that everyone can understand, whether it is their personal preference or not- sort of a middle ground.  Traditional furnishing tends to be heavy and ornate, distracting from the prospective buyer’s ability to envision the space as anything but it’s current presentation.  Modern design centers a great deal on form and silhouette.  It tends to be very minimal- very sculptural.  It can be intimidating to many prospective buyers, leaving them questioning where they’d put all their stuff!  Contemporary furnishing offers an “insert your furniture here” type of presentation.  In keeping it clean and simple, prospective buyers have an easier time connecting with the space, itself.

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It’s neutral in style, in color, in subject matter.  Purple walls, pink furniture, and orange accents may be perfect for you- but the odds that it is going to be perfect for your buyer are fairly low.  But grey walls, white furniture and a few pops of orange- now we’re talkin’!  That feels fresh, airy, and a little fun.  (FYI- Stagers LOVE pops of color!  Every single item does not have to be Drabsville, USA-  Just be selective.)  Neutral, in a broader sense, relates to creating an environment that won’t make the prospective buyer feel like they are creeping through a someone else’s home.  You want the prospective buyer to be able to envision themselves living in the space.  Ideally, you want a wide array of prospective buyers that pass through the home and be able to envision themselves and their families living in the space.  To help every prospective buyer find that vision,  remove personal photos, take down religious artwork, replace anything that is political or controversial in subject manner.  A great substitute for these types of wall décor would be city-scapes, nature photography, or abstract art.

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It demonstrates functionality.  This is important in small spaces where every inch counts, and equally important in large spaces where prospective buyers may need an assist in furniture layout.  Show what’s important and get rid of the extras- especially little tables and small bookshelves that are serving no purpose.  In small spaces, we specifically try to define a TV space, an eating space, a work space, and a sleeping space.  While it is not generally necessary to stage every bedroom in a home, we do recommend showing small bedrooms with the largest possible bed in order to help prospective buyers understand the potential of the room.  In large spaces, we are often demonstrating how to break one room into a space that can host multiple functions with fluidity.  One example would be a great room that includes a TV area, conversation area, and a work space.  Another example would be a master suite that is large enough to house a master den.

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Well, folks…  There you have it!

Contemporary furnishing + Neutralizing & Decluttering + Good layout= #StagedandSold

Thanks for reading!

And, when it comes to professional home staging, whether vacant or occupied, contact Ali at Sunflower Creations
akutner@sunflowercreationsonline.com or 267.207.9898

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights of a Home Stager: Streetcar Suburb Home Detailing

5 Jul

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With big homes comes big clutter! You would think a home like this would sell in a heartbeat because of its beautiful architecture and history, but a few cluttered rooms is all it takes to turn a home buyer off. I’ve always found that the more space I have, the more mess I make, and this home had a lot of space! We went room by room collecting the clutter and revealing the beautiful home underneath it all.

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This entry sitting room was undefined with a too large rug, multiple sofas, floating side tables, and boxes of odds and ends. We cleared out the knick-knacks, angled the furniture towards the focal point, and finished the room off with some light accessorizing.

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The dining room was filled to the brim with an antique China cabinet and credenza. When you live in a home these pieces are a great way to display your beautiful collections, but when trying to sell a home they can fill a space and make it feel much smaller than it actually is. A little decluttering, and furniture storage leaves a bright spacious dining room.

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The formal living room had some amazing pieces, but there was so much clutter distracting from them, they almost disappeared. Now the green leather sofa is the show stopper it deserves to be, beautifully accompanied by two antique needle point arm chairs. 6980822_17_0

This airy office is a room some home buyers can only dream of! We kept the floor plan open to leave room for the imagination. These rooms are so large, anything is possible!

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An adorable day bed is the perfect set up for a family with children! It even has space for a desk for all that homework!

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An attic bedroom that looks like anything but! The light bright colors really make this 3rd floor bed room seem open and airy.

If you’d like to see a video tour of this beautiful six bedroom home, click here!

Or, if you’d like to see the full listing, click here!


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

Highlights of a Home Stager: Detailing- Staged & SOLD!

28 Dec

Our second detailing blog! These are becoming more and more popular with the mainline homes. Detailing an occupied home is an important tool for selling your home faster. Don’t make home buyer look past the clutter, show them a move in ready home that they can see themselves in. This home was on the market for over a month when they decided to bring in Sunflower Creations, and that decision really paid off- it sold shortly after!

An undefined entry makes for a poor first impression.

 

Clutter distracts buyers from the space.

 

The oversized seating in this room made it seem much smaller than it was. Some smaller, sleeker love seats, simple art work, and a much needed decluttering turned this room into the classy sitting area this home deserved.

A set table makes a world of difference.

Some slight changes make this living room more inviting.

We showcased the amazing bed frame these home owners already had. We also decluttered the bookshelf, making it both functional and decorative. Adding a sitting nook didn’t  hurt either!

Bedroom Befores and Afters!

A formerly unused corner in the basement was transformed into a reading nook using one of the oversized arm chairs from the sitting room.


(Click here to see the full property listing)


Check out some more homes we’ve detailed!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.

 

 

Highlights of a Home Stager: Main Line Detailing

14 Sep

Vacant home staging isn’t all we do here at Sunflower Creations- we also detail homes that already have furnishing! Decluttering is key, and we often swap in some fresh new furniture to liven up the home.

This home in Northern Liberties had a mix-matched style that didn’t quite seem intentional.

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Family heirlooms can be a great treasure. Unfortunately, they don’t always match our decor style.

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A more coherent style creates less distractions for potential buyers. (Decluttering and staging the shelf unit doesn’t hurt either!)

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This living room looks very lived in and homey, however the personal touches can overwhelm potential buyers and distract from the potential your home has to offer.

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Neutral art work and a new layout brings the focus back to the home rather than the clutter. The indoor outdoor fireplace, a major selling point, is now proudly on display.

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Family dining is an important feature to highlight when trying to sell your home.

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Restoring the home office back to its original dining room functionality will appeal to more buyers.

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And don’t forget to show off any additional seating!

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While going neutral is usually a safe bet when trying to sell your home, a little personality can sometimes make all the difference.

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Too many patterns can be distracting.

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Neutral bedding can help calm things down.


(Click here to see the full property listing)


Check out some more homes we’ve staged!


Thanks so much for looking!

Sunflower Creations is The Philly Home Stager because we are dedicated to:

Providing quick, reliable and professional service

Creating fabulous looking homes at competitive prices

Helping to sell your home quickly and profitably

Making every project our number one priority

We’d Love to Work With You On Your Next Project:

Vacant Home Staging and Furniture, Art, Accessories Rental

Occupied Home Staging Consultations

Builder’s Services and Finish Selections

Interior Design

and more…

For a free consultation, please contact

Ali Kutner, Home Staging Coordinator

267.207.9298

akutner@sunflowercreationsonline.com

or visit us at Sunflower Creations Home

croped logo

…Home Staging in 19128, 19127, 19119, 19118, 19130, 19121, 19123, 19125, 19134, 19103, 19102, 19104, 19106, 19107, 19146, 19147, 19139, 19143, 19145, 19148, 19004, 19003, 19035, and all Philadelphia and Surrounding Suburbs.